Wednesday, June 16, 2004

Call centers and negative impact on Indian culture


Call center bubble is growing fast enough - to be busted at any moment. While US and UK Congresses are piling up legislative support against off shoring, public has started playing its best weapon: customer satisfaction. Incidents of customers crying foul over accent and 'level of service' are on rise while abuse of India based call center worker over phone is dramatically catching up. Nevertheless, young educated English speaking Indians find this profession lucrative enough to drop out of college and lead a life only handful of Indian can afford - except that it does not augur well for India and Indian culture!



If I am guessing right, you are at least little surprised at the change of tone above. Well, the following is the result of three news articles that I happened to read in this regard. Call center workers tend to work night shifts making them completely out of phase to their family, and associated responsibilities. Added fuel to trouble is due to initially forced - and later voluntary - Americanization of an Indian. They try their newly learned accent over their friends and family making any interaction, at least, irritating for them (friends). Availability of pizzas and burgers during office-hours soon gets out of hand, and budget, of other relatives, specially spouses. What more, late night hours soon push them into what is typical American culture - bars, clubs, smoking & drinking.



Work hard weekdays and party hard weekends is one of the common lifestyle of West which is in conflict with work hard everyday type Indian. Increased earning potential is even not enough many times for the ambitions that these call centers boost into young people, letting them spend their money into fancy items completely ignoring long term social requirements. If you belong to an Indian middle class family, to which these call center operators mostly belong to, then you will realize the severity of above effects on near and dear ones. In the end, remember, bubble may burst - anytime?

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