Happy Raksha Bandhan
Saturday, August 16, 2008
One of the festivals which has still remained pure from commercialization, mostly because of simplicity of its tradition, is Rakshabandhan. Rakhi is probably unique in celebrating brother-sister love in the world. While corporations are trying to monetize the occasion by equating sister's love with most expensive or most technical rakhi and by equating brother's love with most expensive gift, things are still within control in middle class India. When race of the life finds five days of Diwali too much to spend; when consciousness to child labour or pollution dampens the standing tradition of firecrackers; when efforts of cleaning, side-effects of colours, and harassment reduce the fun of Holi; then comes – the festival of Rakhi because all it takes is a piece of thread and a piece of sweet to celebrate.