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Wednesday, September 10, 2008

Meet Airtel Manmohan Singh

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You know the trend these days of changing the names of TV shows to include sponsor's name? Like "Airtel Panchvi pass...", "Rin Rangoli', "Wheel Smart Shrimati", "Closeup Antakshari", etc. Made me wonder how much sponsorship I will get if I change my name to say, Airtel Ashish Gupta. I will use this is all verbal and written communication, on my degress, wedding invite, business card, name plate, email signatures and so on. I know that millions of people don't come across my name, but then, I am not even expecting millions of rupees in sponsorship. Something like 10K perhaps?

Corollary to that is that prime ministers et al can bring crores in exchaquer by simple agreering to prefix their name by sponsor's name. Their name is there all the time on TV, in print news, in international press, in many official documents and what not. Surely, they can utilize the popularity to earn some money, for themselves, if not for the nation.